No Place Like Gold

Campaign Overview

The following campaign was produced for a final project in Transmedia Entertainment – The Wonderful World of Wicked (CTCS 482) through the USC Annenberg Public Relations and Advertising MA program.

For this project, I hypothetically assumed the role of a team member within Universal Pictures’ awards team. I developed an out-of-home and print advertising campaign to help support the Wicked: For Good Oscars campaign. Based on last year’s nominations and current public discourse, I focused the campaign on four award categories the film will likely be nominated for Best Picture, Best Supporting Actress, Best Costume Design, and Best Makeup and Hairstyling.

Campaign Elements: Out-of-home advertisements and print advertisements

Out-of-Home (OOH) Ads

Billboards

Best Picture

Best Supporting Actress

Bus Shelters

Best Costume Design

Best Makeup and Hairstyling

Print Ads

Entertainment Magazine Spread

Disclaimer

All content included on this webpage was created by Carlos Lopez for a class project in Transmedia Entertainment – The Wonderful World of Wicked (CTCS 482) through the USC Annenberg Public Relations and Advertising MA program. Carlos has no official affiliation with Universal Pictures, Wicked, or Wicked: For Good.