Bowley, T. (2025, March 14). Gen Z: A New Economic Force. Bank of America Institute. https://institute.bankofamerica.com/economic-insights/genz-new-economic-force.html Dunlap, T. (2025, September 26). OfferUp Recommerce Report 2025. OfferUp. https://recommercereport.com/#holidays_update Funk, C. (2021, May 26). How Americans’ Attitudes About Climate Change Differ by Generation, Party and Other Factors. Pew Research Center. https://www.pewresearch.org/short-reads/2021/05/26/key-findings-how-americans-attitudes-about-climate-change-differ-by-generation-party-and-other-factors/ Gilch, N. (2026, March 12). Investor…

SWOT Analysis (PR 508) Strengths DICK’S is Number One With over 888 total stores nationwide, DICK’S Sporting Goods holds the largest market share and is the leading sports retailer in the United States (Footlocker, 2026). Not only does this signal that the business continues to be profitable, but its strong presence in the market also…

Infographic (PR 535) Strategy Note The objective of the infographic is to inform DICK’S Sporting Goods’ stakeholders about the recent acquisition of Foot Locker. The infographic incorporates bold graphics, statistics, and themed language to express the current standing and projected future of both brands as they embark on a joint venture in the global sports…

Thought-Leadership Piece (PR 535) Building a Better Tomorrow, One Secondhand Item at a Time As Earth Day approaches, I am reminded of a common mantra that has helped shape my actions and mindset throughout my life: “Try and leave this world a little better than you found it.” This phrase can be interpreted in many…

Creative Brief (PR 535) I. Target Audience The Culture Consumers: This group consists of Gen Z individuals, ages 18 to 29 years old, of all genders, races, and ethnicities. They reside in the United States, where they enjoy spending time with friends, exploring new places, and capturing digital memories. Whether at a local sporting event…

Campaign Overview The following campaign was produced for a final project in Transmedia Entertainment – The Wonderful World of Wicked (CTCS 482) through the USC Annenberg Public Relations and Advertising MA program. For this project, I hypothetically assumed the role of a team member within Universal Pictures’ awards team. I developed an out-of-home and print…

Campaign Overview The following campaign was produced for a midterm project in the Multimedia Content Creation for Brand Storytelling II (PR525) course through the USC Annenberg Public Relations and Advertising MA program. For this project, I developed an original campaign to spotlight Dieux and highlight the brand’s commitment to environmental sustainability. The campaign positions Dieux…

Campaign Overview The following campaign was produced for a final project in the Multimedia Content Creation for Brand Storytelling (PR524) course through the USC Annenberg Public Relations and Advertising MA program. For this project, I developed an original campaign to spotlight the Bose Ultra Open Earbuds and position them as the go-to earbuds in the…

Campaign Overview The following campaign was produced for a midterm project in the Multimedia Content Creation for Brand Storytelling (PR524) course through the USC Annenberg Public Relations and Advertising MA program. For this project, I developed a branding campaign for my client, Heinz Ketchup, aimed at encouraging Gen Z and younger millennials to try and…