Carlos Lopez
Category: Uncategorized
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Dieux Better for Your Skin and the Planet
Campaign Overview The following campaign was produced for a midterm project in the Multimedia Content Creation for Brand Storytelling II (PR525) course through the USC Annenberg Public Relations and Advertising MA program. For this project, I developed an original campaign to spotlight Dieux and highlight the brand’s commitment to environmental sustainability. The campaign positions Dieux…
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Live out Loud with Bose Ultra Open Earbuds
Campaign Overview The following campaign was produced for a final project in the Multimedia Content Creation for Brand Storytelling (PR524) course through the USC Annenberg Public Relations and Advertising MA program. For this project, I developed an original campaign to spotlight the Bose Ultra Open Earbuds and position them as the go-to earbuds in the…
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Heinz Jalapeño Tomato Ketchup is the #1 Breakfast Staple
Campaign Overview The following campaign was produced for a midterm project in the Multimedia Content Creation for Brand Storytelling (PR524) course through the USC Annenberg Public Relations and Advertising MA program. For this project, I developed a branding campaign for my client, Heinz Ketchup, aimed at encouraging Gen Z and younger millennials to try and…
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Turn Up the Beat 🎵 5 Spotify Features You Need to Try ‼️
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Five Unique Spotify Features That Will Improve Your Listening Experience
Since launching in 2008, Spotify has remained committed to providing a personalized listening experience to users like you. Whether you’re a casual listener or a music connoisseur, Spotify offers a range of unique features designed to make your listening experience more immersive and enjoyable. Here are five standout features to help you grow your ever-evolving…