Campaign Overview
The following campaign was produced for a final project in the Multimedia Content Creation for Brand Storytelling (PR524) course through the USC Annenberg Public Relations and Advertising MA program.
For this project, I developed an original campaign to spotlight the Bose Ultra Open Earbuds and position them as the go-to earbuds in the market. The campaign sets Bose apart from other noise cancelling brands by embracing an immersive, uninterrupted sound experience.
Campaign Elements: Blog post, out-of-home advertisements, social media advertisements, and an infographic.
Blog
🏃 Move to Your Own Beat: How Bose Ultra Open Earbuds Fit Into Every Routine 🔊
Let’s be real: Life doesn’t slow down, and neither should your sound. And we mean every sound. Tuning out the world with noise-cancelling headphones is so played out. What if you could stay connected to your surroundings and your music simultaneously? Oh, wait—you can! The Bose Ultra Open Earbuds offer a sleek open-ear design, all-day comfort, and immersive sound powered by proprietary Bose OpenAudio™ technology, tailored for your every move. Whether you’re training for a marathon, catching a train across town, or enjoying some you-time at home, you’ll never miss a beat or what’s going on around you. Keep reading to see how the Bose Ultra Open Earbuds are fit for every situation, and kiss your sound FOMO goodbye!
💪🏼 The Athlete
Don’t let annoying wires, loose earbuds, or weak connectivity get in the way of you hitting your PR! The Bose Ultra Open Earbuds were built for all types of physical activity, from pilates and hot yoga to weightlifting and running. Plus, if your workout routine requires you to be outside, you can have peace of mind knowing that you can hear all your surroundings on top of your favorite beats.
🚍 The Traveler
In search of a travel companion? Whether you’re commuting to work or exploring a new city, the Bose Ultra Open Earbuds are ready for any adventure you have in mind! With up to 7 hours of playtime and an extra 19.5 hours of battery life in the charging case, you don’t have to worry about hitting pause. Hear everything along the ride and pause for nothing.
🎒 The Student
We’ve all been late to class and had to power-walk to our next lecture, but the Bose Ultra Open Earbuds are built for your campus hustle. With an ear-open design, you can blast your go-to study playlist or listen to the latest lecture without zoning out. You can even hear your name when a friend calls you from across the quad and keep a conversation with them without taking out your earbuds.
🛋️ The Homebody
Have you ever heard the sayings, “Sing like no one is listening” and “Dance like no one is watching”? Our theory is that whoever coined the term was jamming out to some of their favorite tunes in the comfort of their own home. Even if that isn’t true, no one said music is only meant to be heard in public. From cozying up on the couch to doing last week’s laundry, the Bose Ultra Open Earbuds make every moment exciting. And they are equipped with multipoint connectivity, so you can seamlessly connect to multiple devices via Bluetooth.
No matter your lifestyle or routine, the Bose Ultra Open Earbuds are made to help you live out loud. With immersive sound, all-day comfort, and a design that embraces your surroundings for a complete listening experience, stay present in every moment without missing a single beat. Don’t silence the world around you, and start listening without limits.
Out-of-Home (OOH) Ads
Billboard
Bus Shelter
Instagram Posts
Infographic
Disclaimer
All content included on this webpage was created by Carlos Lopez for a class project in Multimedia Content Creation for Brand Storytelling I (PR 524) through the USC Annenberg Public Relations and Advertising MA program. Carlos has no official affiliation with the Bose Corporation.
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